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How AI Is Increasing Google Ads Costs

How AI Is Increasing Google Ads Costs

Google Ads cost per lead is up another 5% in 2025 — on top of a 24% jump in 2024. Alphabet reported second quarter 2025 revenues of $96.4 billion on...

How AI Is Increasing Google Ads Costs

Google Ads cost per lead is up another 5% in 2025 — on top of a 24% jump in 2024. Alphabet reported second quarter 2025 revenues of $96.4 billion on...

SEO Is Dying — and AI is Killing It

SEO Is Dying — and AI is Killing It

SEO is dying — and AI is accelerating its decline faster than anyone predicted. According to WordStream’s latest study, 58% of Google searches now end with zero clicks. With AI...

SEO Is Dying — and AI is Killing It

SEO is dying — and AI is accelerating its decline faster than anyone predicted. According to WordStream’s latest study, 58% of Google searches now end with zero clicks. With AI...

My Story of Hyper-Independence

My Story of Hyper-Independence

To the kids of divorce who became adults still stitching the pieces together—this moment is for us.This was our very first family photo.Not from childhood.Not during the “good years.”But on...

My Story of Hyper-Independence

To the kids of divorce who became adults still stitching the pieces together—this moment is for us.This was our very first family photo.Not from childhood.Not during the “good years.”But on...

Social Media Organic Reach Is Shrinking. Social isn’t a megaphone anymore — it’s a microscope

Social Media Organic Reach Is Shrinking. Social...

This one hits hard. Social isn’t a megaphone anymore — it’s a microscope. Instagram’s organic reach is now just 3.5%. Facebook? Only 1.2%. According to SocialInsider’s latest study. I can’t...

Social Media Organic Reach Is Shrinking. Social...

This one hits hard. Social isn’t a megaphone anymore — it’s a microscope. Instagram’s organic reach is now just 3.5%. Facebook? Only 1.2%. According to SocialInsider’s latest study. I can’t...