This one hits hard. Social isn’t a megaphone anymore — it’s a microscope. Instagram’s organic reach is now just 3.5%. Facebook? Only 1.2%. According to SocialInsider’s latest study.
I can’t tell you how many founders or CEOs I’ve sat across from who’ve said:
“We’re doing everything right, but no one’s seeing our posts anymore.”
It’s heartbreaking.
Because they’re not wrong — their content is good, and their audience does care. But the platforms have changed the rules.
Over 96% of your followers — the ones you earned — don’t even see your content anymore.
It’s not just frustrating. It’s a wake-up call.
I’ve worked with founders across industries who built strong communities from scratch — and are now watching visibility disappear overnight. The algorithms are now pay-to-play. Organic alone won’t cut it anymore.
Here’s what I want every founder & CEO to know:
You’re not powerless. You just need a new playbook.
The smartest brands I work with are shifting fast:
- Moving to paid media that converts efficiently at scale
- Hiring sharp marketing analysts who can quickly spot what’s converting in media reports and reallocate budgets in real time. It’s a daily discipline
- Leveraging their personal brand to connect human-to-human
- Prioritizing user-generated content over studio-polished perfection
- Building marketing systems that don’t depend on chasing likes
And most importantly — they’re showing up with authenticity. Because in a noisy market, real still wins.
